Chewy:
Where pet lovers shop.
- Region
- North America
- Sectors
- Consumer tech,
Lifestyle - Website
- https://www.chewy.com/
- Investment
- 2015 - Alumni
Key wins
During our partnership, Chewy:
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– Reached 3M active customers with 1M subscribers
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– Brought their core product offering into new verticals, including birds and fish
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– Expanded Chewy’s private label into new categories
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– Opened a central-US fulfillment center
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– Broadened brand awareness and loyalty with launch of TV ads and Chewy Studios
Growth
Chewy’s revenue grew ~5x during Verlinvest’s investment.
Why it worked
Verlinvest was an early investor in pet retail and we were confident we could help to take Chewy to the next level.
- Consumer-centric approach
90+ NPS // ~40% new customers through referrals
As the only consumer investor on the cap table, our differentiated focus complemented the existing tech investor base in elevating Chewy’s approach to best-in-class customer service and doubling down on ‘wowing’ customers.
- CPG product expertise
We leveraged our deep experience in consumer packaged goods to support the development of Chewy Originals brands.
- Global, late-stage growth mindset
Our expertise in international expansion and M&A / IPO preparation led to one of the largest eCommerce transactions to date.